A brand new brand message, purser Thijs and our brand toolkit

Another update!

Dear partner,

In this newsletter, we introduce our brand new brand message and commercial, you'll get to know Thijs and, as promised earlier, receive the toolkit (guidelines, logos and photos) of our renewed brand identity.

Transavia brings brand message to life with 'Niet Normaal Gewoon'

Transavia takes the next step in its brand journey. After the recent presentation of the renewed brand identity, the airline shows that it goes beyond just affordable flying. Transavia wants to be the smart choice for everyone who wants to travel easily and pleasantly. With the new brand message 'Niet Normaal Gewoon' (Extraordinarily Ordinary), Transavia makes clear what its identity means in practice: making ordinary flying a little bit special.
 

Niet normaal gewoon

With 'Niet Normaal Gewoon', Transavia emphasizes its down-to-earth and positive view on travel. It's a way of doing things: just flying well, easily, pleasantly and personally. This is how Transavia makes ordinary flying something special. "With our renewed brand identity, we have determined the direction," says Natascha van Roode, Brand Lead at Transavia. "Not only do we offer an affordable ticket, but we are also the airline that aims for an easy travel experience. With the translation to 'Niet Normaal Gewoon', we give substance to what we deliver daily: an accessible travel experience in which ease, reliability and enjoyment are central."

The face of ordinary flying: Thijs

The new brand identity has been translated by agency DDB Amsterdam into the brand message and a creative concept that can be used long-term for Transavia. The message comes to life through purser Thijs. With Thijs, Transavia introduces a recognizable and unique face in its communication. From the first second, you are on board, where Thijs shows what the brand stands for. He is close to the traveler's experience and with his involvement makes ordinary flying just a little more special for everyone. "Thijs embodies who we are," continues Van Roode. "He is recognizable, human and down-to-earth. Just like our brand. That makes Transavia 'Niet normaal gewoon'." The first activation campaign runs from November 4 to December 14 and can be seen on TV, Online Video display banners, advertisements and social media.