60 years of Transavia, the christening of the retro Airbus and our brand identity refresh

Time for an update

Dear Partner,

Transavia turns 60 this week! In honour of this anniversary, our retro Airbus was christened last Tuesday. We are also excited to introduce our renewed brand identity. Read on!

Transavia celebrates 60 years: a tribute to pioneer John Block

On Tuesday, 21 October Transavia marked its 60th anniversary with a special event in Hangar 2 at Schiphol-Oost. The day was dedicated to the both the past and future – from pioneering achievements then to innovation today. The highlight? The christening of our retro Airbus!

The celebration began with the sounding of the stock market gong at Euronext Amsterdam by CFO Pieter Wensveen and the Transavia 60 years project team – an age-old tradition that officially marked this milestone.
Later in the day, COO Marloes van Laake held a panel discussion with MPs Peter de Groot (VVD), Chantal van den Berg (CDA) and Tjerk Zeitsen (BBB) to discuss how flying in and for the Netherlands can remain affordable and accessible – staying true to Transavia’s founding mission.

Retro Airbus as a symbol of past and future
The highlight was the christening of the Airbus A321neo in retro livery. CEO Marcel de Nooijer and outgoing minister Robert Tieman unveiled its name: John Block – a tribute to the pioneer who made flying possible for everyone in 1965.

CEO Marcel de Nooijer said: ‘Sixty years of Transavia is mainly a story of people: colleagues, partners and millions of passengers whom we have connected with each other. John Block was there at the beginning of that story. With his entrepreneurial spirit and courage, he made flying accessible to a wide audience. We are proud of our heritage and look ahead with the same energy: affordable, reliable and with a focus on sustainability.’

Video: watch the unveiling here.

Investing in the future
Transavia continues to invest in innovation with the same pioneering spirit with which it started out. The transition to a modern Airbus fleet, along with digital innovations, enhances the experience for both customers and colleagues. Together with our partners, we are building accessible, reliable and future-proof aviation – celebrating 60 years of achievement and carrying the same ambition into the future.

The day was made possible in part by main sponsors Airbus and the Moroccan Tourist Office.

Transavia looks ahead with a renewed brand identity

Since October 2025, Transavia renewed its brand identity, introducing a fresh, contemporary style that reflects what we stand for today: accessible, smart and future-ready. Building on our recognisable image, the new identity emphasises our approach: more than just affordable flying, it is also the smart choice for an easy and enjoyable journey.

With 60 years of history as a solid foundation, we look forward to meeting our customers’ needs, offering room for personal choices and our trusted, friendly service.
 
The change is implemented gradually, focusing on the most visible parts of our brand – such as the website, app, campaigns and airports. By the end of 2025, around 20% of all brand touchpoints will have been renewed, covering 80% of customer visibility. This is how we will renew our brand smartly and visibly, with attention to continuity and efficiency.
Developed with Studio Dumbar/DEPT®, the new visual identity builds on the 2015 style. The familiar green and iconic ‘t’ remain recognisable but have been rendered in a more powerful and modern way. Renewed typography, colours, and icons make the identity more suited to digital applications.

Toolkit for Partners
As a partner, you play an important role in the perception of the Transavia brand. You will soon receive a brand refresh toolkit containing guidelines, logos and examples to apply the renewed style in your own communications. Together, we will ensure that the renewed Transavia brand comes to life recognisably and consistently everywhere.