Departure of Marcel de Nooijer, Late Summer Party and more

Dear Partner,

We have lots of updates we’d love to share with you. First of all, our CEO Marcel de Nooijer will be leaving the company on 31 December 2025. And additionally, we would like to share a number of feats regarding our 60th anniversary.

Marcel de Nooijer will be leaving Transavia on 31 December 2025

After six years of leadership at Transavia, Marcel has decided to step down from his position as CEO. On 1 January 2026, he will take the reigns as Chief Executive Officer of Heerema Marine Contractors.

Under Marcel’s leadership, Transavia had a brisk recovery after the outbreak of the COVID pandemic, while important strategic steps were taken to lay the foundations for further growth and investment. For example, the fleet was renovated with the switch from Boeing to Airbus, bringing into service quieter, cleaner and more efficient aircrafts. A broader sustainability agenda was also introduced, with initiatives aimed at reducing CO2 and innovation. With the 60th anniversary in October 2025, the company decided to refresh and sharpen its powerful Transavia brand, an innovation that marks the path for the future.

In addition, we reinforced the revenue model with additional income from newly introduced products and services, in addition to ticket sales. We added new destinations to expand and strengthen our network. In 2022, we initiated flights from Brussels Airport, and Transavia will further increase its European presence by opening a crew base in Brussels in 2026.

Marcel also made the decision - in partnership with KLM - to start building a new and future-proof maintenance hangar at Schiphol Airport. This will lead to a further intensification of cooperation in the field of maintenance and technical support. For employees, this means a modern and pleasant workplace.

The Supervisory Board of Transavia extends its gratitude to Marcel for his vision, dedication and leadership and wishes him all the very best in his new role. We have initiated the procedure for the appointment of a successor, and we will issue a communication about this shortly.

Marcel de Nooijer
It is with great pride that I look back at my years at Transavia and in the aviation industry. Together with all my colleagues, we have managed to build a strong organisation. With a renewed fleet and ambitious sustainability agenda, a reinforced revenue model, an extensive network of new destinations and a solid basis for maintenance and cooperation with KLM and Transavia France. I am proud of the team’s entrepreneurship and creativity and will leave Transavia with a lot of gratitude. After 30 years of working in various positions within the aviation industry, I have chosen to take on a new challenge in another sector as of 1 January 2026. The move to Heerema Marine Contractors is the next phase that makes sense to me, and in which I will use my experience in a completely different sector, that is equally dynamic. I look forward very much to taking on my new role. 

Jenny Elissen, Chair of the Transavia Supervisory Board
The Supervisory Board respects Marcel de Nooijer’s decision and thanks him for his excellent cooperation in turbulent times. Under his guidance, Transavia has gone through a major transition. COVID, the sustainability agenda, fleet innovation, growth and (geo)political tension all coincided, while Marcel always managed to maintain the balance between strong investments and affordable flying. His personal commitment went beyond Transavia. He has put his heart and soul into the sustainable development of aviation, explored partnerships, and initiated new collaborations. His commitment, perseverance and craftsmanship form the basis for a lasting impact for Transavia. We wish him every success with his new role.

Action HV1965

In honour of our 60th anniversary, we will launch a fun social media campaign on Monday, 6 October: flight HV1965. This activation is aimed specifically at our followers, inviting them to take part in a giveaway that includes 60 travel vouchers worth EUR 350 apiece – one for each year since our foundation in 1965.

The name HV1965 is a reference to a fictional flight number that symbolises the journey that Transavia has taken over the last six decades. The core message? Check in with flight HV1965 and have a chance to win an unforgettable trip.

What is the campaign all about?
From Monday 6 to Monday 20 October, our followers can ‘board’ flight HV1965. When they register and confirm their email address, they will have a chance to win one of the sixty vouchers worth 350 euros. On Tuesday 21 October - our birthday! - we will announce the winners.
 
Why this activation?
In this anniversary year, we have a strong focus on storytelling: using the retro-Airbus, the Transavia Tulip, as well as our rich history. With this content activation, we have added an activation layer. We engage our target audience in a playful manner, while inviting them to get active. It is a short, eye-catching campaign that reinforces the party feeling and spreads our message in a fun way.

The story behind the retro Airbus style

In honour of our 60th anniversary, Transavia is launching the mini-docu ‘From then to now: the T is timeless’. It focuses on the iconic retro corporate style that is brought to life on the Airbus A321neo. Designer Thijs Postma (92) explains how his original design from 1966 was created. Colleague Roland Drewel shows how this classic design has been translated onto a modern aircraft. The clip is now available on Transavia's YouTube channel. 

In the video, Transavia takes the viewer on a trip through the past and present of our brand identity. From Postma’s first sketches to Drewel’s translation onto a modern aircraft: the story shows how a brand stays true to itself while continuously innovating. The retro corporate style highlights the recognisable elements that have made Transavia what it is today, like the colour green and the T on the tail, which have been brand-defining ever since 1966.

A special reception 
The Airbus A321neo, with its retro corporate style, arrived at Schiphol on 24 July 2025. Hundreds of aviation fans joined us in welcoming the aircraft against a festive backdrop. For Postma, this was an emotional moment: this marked the first time he saw how his 1966 design came back to life on a modern aircraft. His enthusiastic response, which can also be seen in the video, emphasises the timeless power of the design. 

Renovation of the fleet 
This anniversary aircraft is part of a comprehensive fleet renewal. Over the next few years, Transavia will replace all of its Boeing 737s with quieter and more efficient Airbus A321neos and - a bit later on - Airbus A320neos. We currently have 13 Airbus A321neos in service. We expect to welcome number 14 near the end of 2025, and it will be donning the new Transavia livery.